Verified against primary sources · updated 2026-08-25
Aruba tourism, in numbers
Every statistic on this page is verified against a primary source: the Aruba Tourism Authority, the Central Bank of Aruba, the Aruba Ports Authority, the Aruba Airport Authority, or the World Bank, each linked beside its number. Preliminary figures are labeled as such. Journalists, researchers and fellow writers are welcome to cite this page; a citation block sits at the bottom.
1,515,102
Stayover visitors, 2025
Up 6.6% on 2024. Preliminary full-year figure from Aruba Tourism Authority data.
Source: ATA CY2025 data via Tourism Analytics970,803
Cruise passengers, 2025
A record: 376 ship calls, up from 347 calls and 897,273 passengers in 2024.
Source: Aruba Ports Authority3.4M+
Airport passengers, 2025
Through Queen Beatrix International, after a record 3.2 million (+14.1%) in 2024.
Source: Aruba Airport Authority$1,949
Average spend per stayover visitor, 2025
Up 1.7% nominal on 2024 ($1,916); roughly +1.3% in real terms.
Source: CBA/ATA data via Tourism Analytics7.8 nights
Average length of stay, January 2026
The multi-year trend is shorter visits: Q1 averages fell from 7.7 (2023) to 7.2 nights (2025).
Source: ATA January 2026 results; Central Bank of Aruba SOE 2025-ITwelve years of arrivals
Stayover visitors, 2014 to 2025
2014 to 2024 from the ATA Annual Report 2024 (p.23, source CBA/ATA); 2025 is the preliminary ATA full-year figure. 2020 is the pandemic year. Sources: ATA Annual Report 2024 and ATA CY2025 data.
What tourism earns the island
Tourism receipts, 2019 to 2024
Millions of Aruban florins; 2024 is the report's estimated final figure. Source: ATA Annual Report 2024, p.24 (CBA data).
The harbor
Cruise calls and passengers
| Year | Ship calls | Passengers |
|---|---|---|
| 2019 | 324 | 832,001 |
| 2022 | 306 | 610,474 |
| 2023 | 317 | 817,670 |
| 2024 | 347 | 897,273 |
| 2025 | 376 | 970,803 |
Source: Aruba Ports Authority statistics. 2025 set records for both calls and passengers.
When people come
2025 monthly snapshots
| Month (2025) | Stayover visitors | vs 2024 |
|---|---|---|
| April | 126,419 | +4.3% |
| July | 141,904 | +15.0% |
| September | 97,778 | +2.6% |
| October | 109,990 | +5.7% |
| November | 123,831 | +15.9% |
Months with published ATA releases; September is the quietest month of the year, December through April the high season. Sources: Government of Aruba monthly ATA releases, e.g. November 2025 and July 2025. January 2026 opened with 136,578 visitors and 7.8 nights average stay (ATA).
The wider picture
Markets, money, and where guests sleep
1,421,616
Stayover visitors, 2024
Up 12.8% on 2023 (1,260,402) and 127% of the 2019 pre-pandemic level.
Source: Government of Aruba / ATAAFL 5.55B
Tourism credits, 2025 (preliminary)
About US$3.09 billion, +6.5% on 2024. Note: "credits" include timeshare maintenance fees; the ATA Annual Report separately estimates 2024 tourism receipts at AFL 5.42 billion. The two measures are related but not identical.
Source: Central Bank of Aruba figures via Tourism AnalyticsAFL 553
Average daily tourist spending, 2024
Up 7% on 2023 (AFL 515) and well above 2019 (AFL 423).
Source: ATA Annual Report 2024, p.24 (CBA/ATA)$298
Hotel RevPAR, 2024
Up 12% on 2023 ($266) and far above 2019 ($234). Q1 2025: occupancy 86.0%, RevPAR $409.9.
Source: AHATA data in ATA Annual Report 2024, p.25; CBA SOE 2025-I+38%
Latin America growth, 2024
174,895 arrivals excluding Venezuela, lifting the region to a 13% share. Argentina +45%, Brazil +24%. Europe (EU) fell 6.4% to 69,480.
Source: ATA Annual Report 2024$696M
Visa card spending on Aruba, 2025
1,028,071 Visa cardholders from 152 countries. Restaurants $204.4M, lodging $166.9M, retail $153.6M.
Source: ATA via Government of Aruba+7.6%
Real GDP growth, 2024
The Central Bank calls tourism "the cornerstone of economic activity". Forecasts: +3.9% (2025), +1.8% (2026). Real tourism exports grew 9.6% in 2024.
Source: Centrale Bank van Aruba, Economic Outlook Nov 20259 / 10
Average visitor satisfaction, 2024
Monthly average across 2024. The ATA also states Aruba has "the highest repeat visitation rate in the entire Caribbean" at 65%; that figure is ATA marketing copy without published methodology, so treat it as the ATA's claim.
Source: ATA Annual Report 2024, p.26; aruba.comFor journalists and writers
Cite this page
You are welcome to reference these figures with attribution. Suggested citation:
Aruba Playbook, "Aruba Tourism Statistics", updated 2026-08-25, arubaplaybook.com/aruba-tourism-statistics
Each statistic links to its primary source next to the number; for original data go to the Aruba Tourism Authority, the Central Bank of Aruba, the Aruba Ports Authority and the Aruba Airport Authority directly. Corrections: info@arubaplaybook.com and we fix same day.